GottaGettaBLOG!

A Leadership Development and Life Coach Blog by Barry Zweibel, MBA, MCC, GottaGettaCoach!, Inc.

  • "Do BETTER. Because You can. Because You want to. Because it's time."
       ~ Barry Zweibel, GGCI
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Why Make Work Meaningful?

Meaning making is as valued as money making for your work teams today, according to University of Michigan business professor Dave Ulrich.” So says CIOInsight.com as a preface to its “The Real Value in Making Work Meaningful” slide show. “While corporate money-making has obvious ROI, Ulrich identifies key performance indicators that can help every CIO determine the value of engaging employees with meaningful work.”

According to Ulrich, “Investment in employees too often translates to fancy lunches or performance-based bonus plans without addressing the value of the work itself.” Now I like this — especially since it falls right in line with the teachings of one of my all-time favorite management theorists, Frederick Hertzberg.*

So, while the complete 14-slide presentation can be linked to above, here, for your more immediate viewing pleasure, are some excerpts:

(Clicking on slides in this gallery will expand them to full size.)

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*For more on the work of Frederick Hertzberg here’s a post about it from the GottaGettaBLOG! archives: http://www.ggci.com/blog/2006/01/how-do-you-motivate-employees.htm.

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